Tuesday, December 25, 2007

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, one of the best ways to do it is through Adsense. There are lots of webmasters struggling to earn some money through their sites. But then some of the “geniuses” are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of their earnings in the past and is continuing to do so.

Here are 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that has worked well for the majority is the Large Rectangle (336X280). This format has the tendency to result in higher CTR, or click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea of matching the colors is to make the ads look like it is part of your web pages. Again, this will result in more clicks from people visiting your site.

3. Remove the ads from the bottom pages of your site and put them at the top. Do not try to hide your Adsense ads. Put them where people can see them quickly. You will be amazed how the different locations can affect your Adsense earnings.

4. Maintain links to relevant websites. Put your ads at the top of your links page and try to update the links regularly. Most people like to browse through the related websites links.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense.text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands of dollars on their websites. It is important to know that ads are displayed because it fits the interest of the people viewing them. So, focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that people will be viewing already.

Also note that there are many other Adsense sites sharing the same topic as your website. It is best to think of making a good site that will be somewhat different and unique than the other ones. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

These tips given by those who have boosted their earnings are just guidelines they want to share with others. If it has somehow worked wonders for them, maybe it can work wonders for you too. Try them out and monitor the results.

If others have done it, there is nothing wrong with trying it out for yourself.

Kelvin Yeoh
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