Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

Thursday, February 28, 2008

Guerrilla Balance Sheet Product Review

***** Overall Five Stars out of Five

Product Location: http://www.febene.com/?rid=2806
Product Type: "$7-report"
Product Overview: While billed as a $7-report,
there are a few key differences.

First, at over 50-pages, the report is more like a
$99-ebook.

Next, the ideas are legitimately new and not some
watered down rehash.

Last, while the report basically assures there is
more to come (probably even more to buy), the
promises are fulfilled with "How to do's" as well
as "What to do's"

Product Business Purpose: The purpose of this
report is to help business owners "Never run out
of money again" by turning your expenses into
profit centers. Additionally, it focuses on how
to turn your marketing expenses into a profit
center.

Product Quality: Quality is high and noticeable.
The authors, who are working with the father of
Guerrilla Marketing, Jay Conrad Levinson, claim to
have generated over 9 drafts and revisions and it
shows.

In addition to be very readable and graphically
attractive, the action steps throughout and the
supporting links allow for implementation of the
ideas immediately.

Summary: The basic premise is classic business
advice causes owners to focus on the wrong things,
losing, and that may be responsible for the high
failure rate of most businesses and entrepreneurs.

An alternative approach, where you get paid for
everything you do...and specifically for the areas
of expense in your business, is offered.

While some of the case for turning expenses into
profit centers may at times seem to be more work
than they're worth...

...the main example of turning your marketing into
a profit center is spot-on, solid, and simple.

This is certainly the best $7-report I've seen in
a very long time if not the best ever.

As a final note, like most $7-reports, you earn a
commission when you recommend and promote it to
others. However, where other reports are 100%
commission, this program pays on two tiers.

Consequently, there's no 100% commission.

Additionally, when you read the report, you'll see
why it would have been incongruent for the authors
to offer a 100% commission.

Reviewer: Kelvin Yeoh

The Guerrilla Balance Sheet located on the web at
http://www.febene.com/?rid=2806 is a $7-report of immense value.

Kelvin Yeoh
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To find the best home based business ideas and
opportunities so you can work at home visit:
www.kyjo-online.com
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Wednesday, January 9, 2008

Your Private Label Internet Empire Is Here!

Today I want to tell you about a new site that I just came across. It's called Private Label Club and it's brought to you by Jason Oickle.

To say that I am impressed would be a major understatement. I mean, what he is offering to free members is just insane.

This is one of the very few sites that I have found that is literally giving away so much value to free members!

There really should be a monthly price tag on just the free membership alone!

Go see what I mean:
http://viralurl.com/kelvinyeoh/plc

What I love the most about Private Label Club is the powerful elite membership.

I mean, on top of the free content, as an elite member you'll also get 300 plr articles, 24 headers, 12 adsense sites and 3 private label ebooks. And you're going to get all that every single month like clockwork.

This is not just any old crappy content either!

Jason has a team of very talented people to make sure you get only the highest quality possible. It truly is superb, this is the only plr membership I will ever need.

I don't want to waste any more of your time so I urge you to click the link below and secure you're free membership before Jason decides to lock the doors forever.

Don't let someone else grab your spot!

Go now:
http://viralurl.com/kelvinyeoh/plc

Thank you for your time and I will see you in the members area.

To Your Success,
Kelvin Yeoh
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To find the best home based business ideas and
opportunities so you can work at home visit:
www.kyjo-online.com
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Saturday, December 29, 2007

5 Things To Consider When Publishing A Newsletter

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic to your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will also not require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.

Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

If you do not have a newsletter, then you may have to consider researching how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and is closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and the theme for your site should always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter, this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter, you are providing for the need or interests of the subscriber.

2) Ensure that you have well written, information riddled and content rich articles. Your articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your clients is at stake here.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers, these may persuade them to unsubscribe from your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers have already read or known about them. They will lose interest quickly in your newsletter and they won't get to read what is most important, your ads. They may not open or read any of your succeeding newsletters or even worse, they may unsubscribe, defeating your purpose in writing and publishing newsletters, ie. to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued for copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. Alternatively, you may purchase Private Label Rights (PLR) articles. PLR articles allows you to do almost anything with them, including editing the article or even putting your name to them.


Kelvin Yeoh
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To find the best home based business ideas and
opportunities so you can work at home visit:
www.Kyjo-Online.com
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I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.

Tuesday, December 25, 2007

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, one of the best ways to do it is through Adsense. There are lots of webmasters struggling to earn some money through their sites. But then some of the “geniuses” are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of their earnings in the past and is continuing to do so.

Here are 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that has worked well for the majority is the Large Rectangle (336X280). This format has the tendency to result in higher CTR, or click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea of matching the colors is to make the ads look like it is part of your web pages. Again, this will result in more clicks from people visiting your site.

3. Remove the ads from the bottom pages of your site and put them at the top. Do not try to hide your Adsense ads. Put them where people can see them quickly. You will be amazed how the different locations can affect your Adsense earnings.

4. Maintain links to relevant websites. Put your ads at the top of your links page and try to update the links regularly. Most people like to browse through the related websites links.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense.text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands of dollars on their websites. It is important to know that ads are displayed because it fits the interest of the people viewing them. So, focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that people will be viewing already.

Also note that there are many other Adsense sites sharing the same topic as your website. It is best to think of making a good site that will be somewhat different and unique than the other ones. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

These tips given by those who have boosted their earnings are just guidelines they want to share with others. If it has somehow worked wonders for them, maybe it can work wonders for you too. Try them out and monitor the results.

If others have done it, there is nothing wrong with trying it out for yourself.

Kelvin Yeoh
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Kyjo-Online.com
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3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding complications. While there are so many ways you can get people to subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many companies have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and deleted already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of the email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints stem from these. Controversial issues are also to be avoided so as not to be alienated by your subscribers taking positions contrary to yours. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

Kelvin Yeoh
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Kyjo-Online.com
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Thursday, December 20, 2007

3 Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.

With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.

There are already many tools that people can use to make the process of distributing their articles more easily. This is invaluable in getting the contents more exposure, which is only half of the story.

Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.

You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may already know that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?

Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.

But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.

Guess what? Not all article banks and directories are going to accept your content automatically. Often times, they have some guidelines and specifications on the articles that they are accepting. You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.

Write the articles that publishers want in their publications if you want your article marketing to be most effective for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce good content on your behalf.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased link backs but on a very basic level. Or enjoy massive exposure from a little extra time creating quality contents.

It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people. Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

Kelvin Yeoh
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Kyjo-Online.com
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3 Reasons Why Adsense Is Essential For Content Sites

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click-throughs from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind Adsense will get their content read and makes a profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With real-time reporting at hand, the effectiveness of any changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated with having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant updating.

Adsense is all about targeted content, the more targeted your content is, the more targeted the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

Kelvin Yeoh
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Kyjo-Online.com
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Wednesday, December 12, 2007

A Day In The Life Of An Affiliate Marketer

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephone and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and ezines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and increase of their sales. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabees.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.

Time flies. Missed lunch but is quite contented with the tasks done. Bed time….

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?


Kelvin Yeoh
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Kyjo-Online.com
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3 Things All Affiliate Marketers Need To Survive Online

Every affiliate marketer is always looking for a successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible, position them at the very top of your page so they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone sees them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above is not really very difficult to do, if you think about it. It just requires a little bit of time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do. Besides, think of the huge paychecks you will be receiving…


Kelvin Yeoh
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Kyjo-Online.com
-----------------------------------------------------------------

Sunday, December 9, 2007

Anonymous Visitor Marketing

Anonymous visitor marketing or anonymous user marketing is nothing but changing the content of the website according to the taste of the visitor and thus making the information more relevant. Some kind of data is attached with each user known as metadata or supplemental data that is similar to human sensory nerves and gives an idea about how to react to the approaching person.

Metadata or supplemental data consists of information like the geographic location, IP address, browser languages like English, Chinese, German, etc., and also information about domain extension like .edu, .gov, .mil, etc., internet connection speed, operating system, search keyword or sentence, referring URL and screen resolution.

Graphical location tells about the approximate address of the visitor. By this information, the server can search and display information which is specific for the people of that location. Information like climate, temperature, local happening, and time can be displayed accurately.

IP address or Internet protocol address gives idea of the specific Internet service, company the person is related to. If belonging to an Internet provider the web page displays the speed of the connection and if related to a specific company the website displays the name and logo of the company.

A web page can be formatted in different languages. By analyzing the browser language, the visitor can be can be served with a web page which is easy for him to understand and the visitor is made to feel that the website is centered on his mother tongue which will make him more comfortable.

Different organizations and different sectors have different domain extensions. A website with a .gov extension means that its a government website and a website with .edu extension refers to an educational organization. So the content of the webpage can be changed according to the organization the visitor is related to.

Depending on the Internet connection speed if there are any multimedia downloads the size of downloads can also be managed. There will be different resolution versions of a particular download and if the speed is low, multimedia with the lowest resolution will be downloaded to the visitor’s temporary Internet files. This will not interrupt the normal working of the computer.

Different operating systems have different requirements and their functionality also varies. Some websites provide downloadable software and updates which will not be compatible with all kinds of operating systems. These limitations can be determined without interrupting the user.

Search keyword or sentence can be utilized to apply search engine optimization techniques or SEO techniques to the website to make the matter more relevant. Linking data to a specific keyword, which is displayed automatically making the visitor feel that his query was dealt with effectively, does this.

Referring URL helps the sponsor to compare data with that of the previous page and bring it on the present page. This increases the competition between the websites, the present website will try to prove to be better than the previous website.

If the visitor is surfing the Internet with his hand held device or mobile, the content of the website is trimmed to fit the screen resolution of the device. If the amount of data that is viewed on a normal monitor is displayed over the hand held device, the data will overlap with each other and the content won’t be readable.

Kelvin Yeoh
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